In-car camera feeds have been a part of NASCAR Sprint Cup race broadcasts for decades. They are nothing new, but they remain extremely popular because they are one of the best ways to get a feel for what's it's like to actually be behind the wheel. There's a big difference in the feeling of speed and fender to-fender action when you are at race-car level compared to sitting up in the stands and watching the cars go by.

That's often doubly true when it comes to the action on the tight bullrings taking place on local tracks across America practically every Saturday night. Of course, Saturday-night racing doesn't get the media coverage that NASCAR racing sees. That's one of the problems that Saturday-night racers have always had to deal with: Finding and attracting sponsors requires more effort and ingenuity when broadcasters aren't around to display your race car on televisions across the country.

But now some incredible technology is becoming available to racers that allows for several unique opportunities. Affordable video cameras are hitting the market that allow racers to create their own in-car videos to show friends, family, and even impress potential sponsors. They are smaller than a pack of cigarettes and weigh practically nothing so they won't interfere with your race car's handling or performance, and are self contained so they don't require wiring up a power lead. These new cameras are also capable of recording high definition video and are designed to work in low-light conditions so the finished product can look quite good, even when racing on a poorly lit dirt track.

We recently got our hands on one of the latest offerings, GoPro's HD Motorsports Hero video camera, for testing in real-world racing situations. Honestly, the camera doesn't look like much at first glance; there are only two buttons, one small LCD screen, no viewfinder and a lens that's about the diameter of an M&M. But that's just another lesson of never to judge a book by its cover. In minimalist fashion, GoPro has stripped the HD Motorsports Hero of everything not absolutely necessary to produce a great image. This helps make the camera small, light-and don't forget, cheap-while still capable of producing broadcast-quality images. And that's not hyperbole. GoPro cameras have been used in broadcasts of the Traxxas TORC Series (trophy-truck style racing).

The HD Hero sells for a list price of $299 and includes a hard case to protect the camera and several mounting options. There is a suction cup which is quite strong and mounting pads that use double-sided tape to mount the camera to a helmet, dash, roof or any other flat surface. The tape doesn't mar paint and while it reliably holds the camera in place, it is also (relatively) easy to remove.

We, however, went with GoPro's optional roll-bar mount, which lists for an additional $30. In a stock car it's by far the best choice for finding the best shooting locations and angles. The mount has a quick release option and works with tubing from 1.4 to 2.5 inches in diameter. If you wish to mount the system on a bar that has rollbar padding installed, you will have to cut away an area about an inch wide to make it work, but that is all. There's also a rubber pad inside the mount that grips the bar and provides a positive grip on the metal to keep the camera from spinning on the bar.

The camera itself measures just 2 1/4 inches wide by 1 5/8 tall by 1 1/2 deep, and once ensconced in its protective case is only a little larger. The case is waterproof up to 180 feet, which doesn't mean much to racers, but it will keep out track dust and mud. Waterproof buttons mean the camera doesn't have to be removed from its protective case to be operated, and a second, open back is provided which improves sound recording in cleaner environments.

For such a small camera, it is also capable of many different options to suit your needs. Video can be shot in either 1080p (the current maximum resolution when it comes to high definition video) in a wide-frame format, 960p in a taller format, and 720p in either 30 frames per second (standard) or 60 frames per second which can be dropped down to 30 frames per second in most video editing programs for smooth slow-motion shots. There is also a camera function which shoots five megapixel photos and allows you to choose from a single-shot to continuous shooting with different timer delays. Light metering can be either evaluative or center weighted (when shooting from inside the race car but you want the scene through the windshield to be exposed properly).

The battery that powers the camera is a lightweight lithium ion that's rechargeable. Charging is done through a micro USB cable, and you can find them in most electronics stores that plug into a wall outlet, your car's cigarette lighter (these days I believe the politically correct term is now "accessory power"), or your computer. The battery should be good for 2 1/2 hours of filming which is longer than most memory cards will last while recording in HD. One thing to be careful of, however, is if the battery is allowed to fully discharge, the last file that was recording can be corrupted since the camera's hardware will not be able to close it out correctly. There's also no battery gauge on the camera, so this is something you will have to keep track of yourself while filming.

What isn't included is a memory card. All GoPro cameras use SD memory cards, and the HD Motorsports Hero can handle a card with up to 32 GB capacity. Thirty-two gigabyte cards, however, are expensive and difficult to find. We used an 8 GB card, which handled about 1 1/2 hours of high def video and cost a reasonable $45. When shopping for a memory card, look for one that is at least class four or better (you will usually see a numeral four inside a circle). These cards transfer information more quickly and are less likely to have a glitch when the camera records all that HD information to it. Lots of handheld electronic equipment use memory cards in the SD format these days, so you may be able to find and use a card that you already own. Try looking in your digital cameras or handheld camcorder.

We've tested the HD Motorsports Hero so far in both an asphalt race as well as a dirt track race. The first test was on our Honda Accord project car when we raced it in the ChumpCar World Series race at Rockingham Speedway. You can check out that article in the October issue of Circle Track and watch the video online at www.circletrack.com. The ChumpCar format was 14 hours non-stop, so all we could do was mount the camera up to a rollbar, turn it on and let it run. After the race we discovered it had recorded about 1 1/2 hours of action before running out of memory.