The idea differs from the work of sports psychologists, who have their niche in developing a driver's talent. "Sports psychologists are attempting to teach their clients how to deal with issues and get into the zone. We put them into the zone. A good analogy of the difference is this: Let's say your house needs to be painted. You can hire someone to teach you how to paint your house, but you still have to paint it. You can hire me to paint your house and it gets painted. Deb works with the driver first and gets to what's bothering him. Immediately, when she finishes with the driver, I do the hands-on procedure and that is the absolute best time. The person is relaxed and they're not feeling stressed. My procedure is very fast, it doesn't take long to do. Now, we have them in the alpha frequency. People will tend to stay in the zone for several hours. We want them in that zone the whole race."

No matter how hard they try, rule-makers will never be able to level the playing field when it comes to the most imperfect aspect of racing-the human. Much like each car comes with only one engine, each driver comes with only one brain. The brain can't be taken out and replaced, so it becomes a vital tool to keep functioning at maximum efficiency. It should be the strongest tool in the toolbox for any racing effort.

SOURCE
The Mental Edge